Roznama is a periodical competition and exhibition for contemporary visual art by young Egyptians, organized by Medrar for Contemporary Arts, sponsored and co-organized by Peacock for Art, With the objective of encouraging creative contemporary art works in contrast to the classical forms taught at art academies. This is achieved by providing a safe space that induces creativity and where students are encouraged to experiment and conduct research, as well as mixed media and multimedia productions.
Roznama also takes interest in traditional art forms, such as painting, sculpting, and avant-garde photography. Roznama aspires to become a platform that presents distinguished art works, introducing artists from Egypt and providing them with all necessary support to enable them to reach their goals. Peacock provided logistical and technical support for this project.